HOY VOLKSWAGEN Auto dealership
/The Hoy Family Auto dealership stands as a key component of Volkswagen's comprehensive strategy to redefine its brand image in North America. Located on a prime 2 ½-acre site at Viscount Blvd., this newly constructed facility spans 21,196 square feet and serves as a flagship showcase for both new and used cars.
Adhering to the strict guidelines set by Volkswagen, the dealership features a sales showroom with modern offices, an internal service department, parts sales, parts storage, and a dedicated administrative support area. The facility's design reflects Volkswagen's commitment to excellence, enveloping customers in the redesigned VW White Frame ambiance to create a welcoming and unique experience.
Inside, the clean façade and showroom design effectively showcase Volkswagen's contemporary and retro vehicle designs, creating a sense of spaciousness that surpasses the actual footprint of the building. This successful transformation elevates the overall customer experience, positioning the dealership as a distinguished destination for automotive enthusiasts.
Location: El Paso, Texas
Project Area: 21,196 SF
Services: Complete Architectural Service including Construction